Logo & Branding
Think with Thani
Brand Kit · Version 1.0 · November 2026
A personal identity built from two simple shapes, a hexagon and the letter T — with the logo, color, type and how to use them.
Brand line
Minimal Design, Maximum Insight.
Scope
Logo · Color · Type
Handle
@thinkwiththani
Version
1.0 · Nov 2026
Thani Brand Kit
Sheet 01 of 10
01
The idea
The symbol is built from two simple shapes, a hexagon and the letter T. The brand line sums up how Thani works.
Brand line
Construction
+
=
Thani Brand Kit
Sheet 02 of 10
02
Logo
Use the full lockup wherever there is room. Use the symbol on its own when space is tight or the brand is already clear, like app icons and profile pictures.
Primary lockup
Symbol
Thani Brand Kit
Sheet 03 of 10
03
Clear space & size
Keep a margin of at least x on every side, where x is the height of the T in THANI. Never use the logo smaller than the minimum sizes.
x
x
x
x
x = height of the T in THANI
Minimum size · Lockup
200 px wide on screen · 40 mm in print
Minimum size · Symbol
48
32
24
16
16 px on screen · 6 mm in print
Thani Brand Kit
Sheet 04 of 10
04
Color versions
The approved combinations. Pick the one with the strongest contrast for the background you are on.
Primary
Mark #005CEB · Text #000000
Reversed
All #FFFFFF on blue
Accent
Mark #AEEA00 · Text #FFFFFF
On lime
Mark #005CEB · Text #000000
On black
Mark #AEEA00 · Text #FFFFFF
One color
All #000000, for one-color print
Thani Brand Kit
Sheet 05 of 10
05
Misuse
Common mistakes that weaken the logo. If a layout seems to need one of these, use a different approved version instead.
Don’t stretch or squash it
Always scale it proportionally.
Don’t rotate it
Keep the logo level.
Don’t use white text on lime
Contrast is only 1.44:1. Use black text.
Don’t recolor it
Stick to the approved color versions.
Don’t add shadows or effects
The logo is always flat.
Don’t use the blue mark on dark backgrounds
Use Reversed or Accent instead.
Thani Brand Kit
Sheet 06 of 10
06
Colors
Blue and lime carry the identity, grounded by black and white. For lighter shades use the solid tints below, never transparency.
Primary
Blue
HEX #005CEB
RGB 0 92 235
Secondary
Lime
HEX #AEEA00
RGB 174 234 0
Neutral
Black
HEX #000000
RGB 0 0 0
Neutral
White
HEX #FFFFFF
RGB 255 255 255
Tints
Blue 100 · #005CEB
Blue 80 · #337DEF
Blue 60 · #669DF3
Blue 40 · #99BEF7
Blue 20 · #CCDEFB
Lime 100 · #AEEA00
Lime 80 · #BEEE33
Lime 60 · #CEF266
Lime 40 · #DFF799
Lime 20 · #EFFBCC
Black 100 · #000000
Black 80 · #333333
Black 60 · #666666
Black 40 · #999999
Black 20 · #CCCCCC
Thani Brand Kit
Sheet 07 of 10
07
Color pairings
Checked against WCAG 2.1. Body text needs 4.5:1. Large text (24 px and up) and the logo need 3:1.
Think with Thani
Black on white
21.00:1 · Pass · all text
Think with Thani
Blue on white
5.63:1 · Pass · all text
Think with Thani
White on blue
5.63:1 · Pass · all text
Think with Thani
Black on lime
14.57:1 · Pass · all text
Think with Thani
Lime on black
14.57:1 · Pass · all text
Think with Thani
Blue on lime
3.91:1 · Large text & logo only
Think with Thani
Lime on blue
3.91:1 · Large text & logo only
Think with Thani
White on lime
1.44:1 · Avoid
Thani Brand Kit
Sheet 08 of 10
08
Typography
Gilroy sets headlines and the wordmark. Inter handles everything else: body copy, interface text and captions.
Headlines & wordmark
Gilroy
Sample: the Think with Thani wordmark, set in Gilroy.
Body, interface & captions
Inter
Body large
Inter Regular · 20/30
Minimal design, maximum insight.
Body
Inter Regular · 16/24
Minimal design, maximum insight.
Caption
Inter Medium · 13/18
Minimal design, maximum insight.
Label
Inter Semi Bold · 12 · caps
Minimal design, maximum insight.
Thani Brand Kit
Sheet 09 of 10
09
Pattern
A repeat of the symbol for backgrounds, merchandise and social posts. Crop it freely, but keep every mark the same size and facing the same way.
Lime ground, blue marks
Blue ground, white marks at 10%
Thani Brand Kit
Sheet 10 of 10
10
In use
How the kit comes together across social posts, app icons and a business card.
Social posts
App icon & avatar
Thanigaivasan
Product Designer
thanigaivasan97@gmail.com
@thinkwiththani
Business card
@crafted by Thani
Get in touch: thanigaivasan97@gmail.com